How long does SEO take to work?
Foundations (schema, titles, answer markup) land immediately; movement on competitive local queries typically shows over weeks to months. You'll see it in your own Search Console data, not a monthly PDF.
What is AI visibility and why does it matter?
People increasingly ask AI assistants for recommendations instead of scrolling results. AI visibility means your site publishes the structured answers and machine-readable files those assistants rely on — so you're in the answer, not just the list.
Do I need a new website for SEO?
Not always. If the bones are good we tune what exists; if the site is fighting you, we'll say so plainly and show you what a rebuild changes.
How do I know it’s working?
Your dashboard shows live Search Console data — the queries you appear for, your average position, and the clicks earned. If a number stalls, we both see it and adjust.